September 6, 2016, by the State Council Development Research Center Enterprise Research Institute, Tsinghua University real estate research institute and the China Index Research Institute co-sponsored the "2016 China real estate brand value research" results conference in 2014 Apec main venue Beijing Yan West Lake Conference Center was held, and issued a "2016 China real estate brand value research report."

In the sea, Vanke, Poly continue to lead the new media communication mining "fan economy"

In 2016, the brand enterprises through the development of a new brand strategy to build a new brand of ecological system to enhance the quality of products and services rich brand connotation, strengthen the management to promote brand integration and communication, and enhance the resources to continuously optimize the brand community niche, Do excellent and stronger, "to promote the rapid rise in corporate brand value.

2016 industry leading company brand in the sea real estate, Vanke and Poly Real Estate (600048, stock it) brand value reached 51.402 billion yuan, 51.528 billion yuan and 44.552 billion yuan, the three brands continue to lead the industry brand. 2016 national brand enterprises brand value of the average was 15.241 billion yuan, an increase of 28.65%.

In the new media era, the brand enterprises on the one hand continue to improve the brand management functions, scientific planning brand portfolio model, glowing brand vitality, to achieve the value of the brand across the growth; the other hand, continue to increase brand building investment, optimize the brand construction cost structure, Continuous development of brand building; Finally, the positive introduction of WeChat from the media communication tools, make full use of the media, "net red" and IP has a strong "suction powder" ability, layout "fan economy" to achieve brand communication benefits maximize.

Hengda, Greentown, Country Garden ranked the top three

National brand TOP10 enterprises in 2015 sales amounted to 69.757 billion yuan, an average of 55.6 cities, 2016 brand value of the average value of 17.458 billion yuan, an increase of 38.10%.

State-owned background National brand enterprises to enter the city the average number of 29.5, 2015 sales were valued at 54.836 billion yuan. State-owned national brand enterprises 2016 brand value reached 11.835 billion yuan, an increase of 21.89%.

2016 China real estate company brand value TOP10

Mixed all real estate enterprises state - owned real estate enterprises

Brand Brand Value (100 million yuan) Brand Brand Value (100 million yuan)

Hengda Group 380.20 Greenland 210.08

Greentown 253.90 opened 141.69

Country Garden 225.91 China Resources Land 138.00

Huaxia happiness (600340, stock it) 211.39 Merchants Shekou 137.90

Longhu real estate 160.26 Luneng Group 129.71

Rong Chong China 139.20 Golden Group (600,383, stock it) 110.26

Golden shares (000656, stock it) 121.46 Financial Street (000402, Shares) holding 104.65

Shimao 100.28 Beijing Urban Construction (600266, stock it) real estate 82.97

Blue light development (600466, stock it) 81.59 China Metallurgical home business 65.37

Coastal green home 71.65 China Gezhouba (600068, stock it) real estate 62.88

In the sea, Vanke, Poly strong lead industry